Static or dynamic site
Because the organization of business processes make the professionalism of a service, we have elaborated a set of steps to carry out your project, from the reservation of your services until it goes into production.
What is a static site?
By static page is meant not a page without movements or animations, but a visible page as it was conceived.
These pages can present any form of content, flash animations, images, music, video etc ... but they are always presented in the same way. They do not change and it is in this sense that they are static.
What is a dynamic site?
In contrast to static pages, dynamic pages can present information in different ways depending on the interaction with the visitor.
The pages are then built "on the fly" thanks to a program designed by the webmaster.
The content comes from a database based on criteria established by the user and then formatted in real time.
This is the case, for example, of an e-commerce site: presentation of articles by themes, colors, prices etc ...
This is also the case for blogs and forums where visitors can participate in the content of the site.
This is also the case of an update system.
How to choose if a page is static or dynamic?
First of all it is necessary to determine the role of the page.
Any system of interaction with the visitor will require a dynamic part.
For an update system, it will be necessary to think about the frequencies of the updates. If the content changes little or once a year, it is not necessary to go through dynamic pages. A punctual intervention of the webmaster may very well be appropriate.
What are the advantages and disadvantages of both methods?
The use of dynamic pages is more flexible for the evolution of the site but requires more working time for programming.
In contrast, the static pages are more "frozen" but simpler to achieve.
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Unlike traditional methods, digital marketing allows you to precisely target your audience and easily measure your results in real time.
The timeframe depends on the strategy used:
- Paid advertising: Near-immediate results (days)
- Social media: 2-3 months to see traction
- Content marketing: 3-6 months for measurable results
- Email marketing: Results quickly visible (weeks)
The key is patience and continuous optimization. We monitor your KPIs regularly.
We track several key metrics:
- ROI: Return on Investment
- CTR: Click-Through Rate
- Conversion Rate: Percentage of visitors who converted
- Engagement: Social Media Interactions
- Lead Generation: Number of Qualified Leads
- Cost Per Lead (CPL): Cost per Acquisition of a Prospect
All our reports include a detailed dashboard to track your results in real time.
Yes! Web Experts has helped dozens of Quebec SMEs increase their sales and online visibility. Our success stories include:
- 150% to 300% increase in web traffic
- 4- to 5-fold increase in qualified leads
- Up to 25% improvement in conversion rates
- 40% reduction in cost per acquisition
Contact us for detailed case studies and to speak directly with our satisfied clients.